We’re makers of small batch, finely crafted cycling goods. As a company, we have only a few rules. The product has to be beautiful; hold a b1 in your hand and it feels perfect, weighted precisely and smooth like butter. We are honest and opinionated. End of rules. Butter developed from what we wanted in our gear bag and toolbox. We’re a collective of velo curators, competitors, innovators, and cycling advocates. Through this company we’re able to bring gear to market that the cycling world has sadly been missing, whether it knew it or not.

We’re driven to reimagine or improve upon what’s in our mechanic’s roll.

We churn the butter.


b2 - The first chain holder designed for Thru-Axle frames

b2 RAT - Chain holder for Focus' Rapid Axel Technology 





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